Protect and exploit your company's most important assets
Our associates Ivanna Craviotto and Faride Hage are part of the “Café Entre Mujeres” talk organized by the CA…
Metaverse and the reconstruction of the current legal paradigms
The metaverse involves a reconstruction of current legal paradigms regarding Intellectual Property. P…
Patentability: Artificial Intelligence in medical devices in Mexico
Efraín Olmedo and José Pablo Pérez Zea examine the rapid development of Artificial Intelligence in the medical field and c…
Protection schemes for Mexican Agaves
“Mexican Agaves, their genetic wealth, knowledge and diverse use for food, textile, pharmaceutical and other purposes…
2022 FICPI World Congress
From September 26 to 30, our partner Jose Pablo Pérez Zea will attend the FICPI World Congress 2022 in…
Brands and Google Ads | Features and challenges for businesses
How to use a brand in Google Ads and internet domains? Learn about its characteristics and the challenges for companies in…
Limits to the exploitation of Mexican cultural elements: the new Law for the Protection of the Patr…
José Pablo Pérez Zea and Efraín Olmedo review the benefits of implementing this new law in Mexico for the pr…
The new transparency law in advertising, a reaction without knowing the industry: Santamarina + Steta
It lacks reasoning or supporting study. There are no clear benefits for consumers. On the contrary, it is…
Our client's characters return to their product packaging thanks to Santamarina +…
Santamarina + Steta challenged the Mexican Official Standard NOM-051 through two different amparos. The first one regarding…