Creation of the Mexican Association for the Promotion of Electric Vehicles

Executive Summary:

• In 2023, the Mexican Association for the Promotion of Electric Vehicles (AMIVE) was created, with the main objective of unifying policies and regulations to expand electromobility and create a complete ecosystem for the electric vehicle market in Mexico.
• This Association is the first organization in Mexico that will focus on promoting the manufacturing and use of Electric Vehicles and sustainable mobility in general.
• The creation of this Association strengthens the electromobility sector in Mexico, but it is worth remembering that we do not yet have the legal and regulatory framework that allows the development of this industry. 

In 2023, the Mexican Association for the Promotion of Electric Vehicles (“AMIVE”) was created, with the main objective of unifying policies and regulations to expand electromobility and create a complete ecosystem for the electric vehicle market in Mexico, being announced within the framework of Latam Mobility & NetZero Mexico Summit 2023.

The Mexican Association for the Promotion of Electric Vehicles is a leading association dedicated to bridging global and local opportunities in electric mobility.

Main Objectives of the Association

This Association is considered the first organization in Mexico that will focus on promoting the manufacturing and use of Electric Vehicles and sustainable mobility in general.

The Association has a Strategic Committee, which is led by Francisco Cabeza Santillana, who is the president of AMIVE. He mentioned that AMIVE arose from the interest in having a representation in electric mobility and to improve public policies on environmental issues in Mexico. 

During his presentation at the Latam Mobility & Net Zero Mexico Summit, Francisco Cabeza Santillana stated that: “Today we already have electric capacity, with which we could carry out electromobility projects in the country.” He gave the example of Grupo Modelo, which introduced twenty twenty-ton trucks into Mexico, which generated savings of approximately 3% in total cost of ownership compared to a combustion vehicle, ensuring that electric mobility projects are even more profitable than combustion ones.

There are many challenges within Electric Mobility, including a lack of knowledge about emerging technologies and infrastructure. 

AMIVE claims that it not only benefits the environment, but also the automotive sector in Mexico, generating alliances with companies, governments and citizens for a common cause: cleaner and more sustainable transportation.

It is important to mention that they do not focus exclusively on Mexico; they have established bridges with regional and global markets in the electric vehicle industry through solid alliances with electric vehicle associations in Latin America, Europe, North America and Asia, expanding the electric mobility sector. 

We believe that the creation of this Association strengthens the electromobility sector in Mexico, which is still in its infancy. In this regard, it is worth remembering that we do not have the legal and regulatory framework that allows the development of the industry that directly supports electromobility in Mexico. 

Notwithstanding the above, a project for the issuance of the National Electric Mobility Strategy (“ENME”) is currently under public consultation at the National Commission for Regulatory Improvement (“CONAMER”). The purpose of this Strategy is to promote an orderly and equitable transition towards sustainable mobility schemes in Mexico, with its main objective being to reduce dependence on hydrocarbons and promote the reduction of emissions and attention to vulnerable people.

Sources of the publication:

• www.amive.org
• www.cofemersimir.gob.mx/portales/resumen/55366#