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Mexican companies have to transform themselves to survive in a market that has suddenly changed: Santamarina and Steta

May 22, 2023 /
  • It is time to reinvent ourselves. It is about joining forces in a market that has changed in several sectors.
  • They will be strategies to adapt to new market habits.

CDMX. June 2, 2022. Guillermo Moreno, an expert in Mergers and Acquisitions at the law firm Santamarina y Steta, pointed out that we are clearly witnessing a changing market in which companies cannot remain static.“If they want to survive, or get ahead, they have to be open-minded to structural changes, which means reinventing themselves. This is a phenomenon that is becoming more and more widespread. We will see concentrations or mergers of companies, the sale of some business lines and other diverse strategies of mergers or asset purchases.”, Dijo.

The specialist pointed out that the companies with the most opportunities are those that are already reviewing their lines of business, their resources, market share and what their best options are, sometimes including in the face of their competitors. Sometimes this means selling business lines, in other cases buying them, or bringing in new partners, depending on the opportunities that are emerging in the market. “In particular, we have seen movement in the mining sector, the gaming and lottery sector and, of course, the automotive sector. But accelerated movements are beginning in other sectors.”, he stressed.

“We are already seeing the deployment of various strategies in a scenario of change. The effects of the pandemic have combined with the explosion of online applications in other areas such as education, gyms, tourism, restaurants, the entertainment industry and mass events. To this we must add those industries that will develop more sophisticated and aggressive strategies to resolve market issues, competition, outsourcing, investments, respect for the environment and social environment and even the reputation of their brands,” explained


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