Santamarina y Steta advises Ames Watson on Authentic Brands Group’s acquisition of Champion

Authentic Brands Group acquires iconic sportswear brand Champion. This strategic transaction, valued at $1.2 billion, represents a significant expansion of Authentic Brands Group’s portfolio in the athletic apparel sector.

As part of this transaction, Ames Watson, a private investment firm, will manage Champion's sportswear business, which generates nearly $3 billion annually in sales. retailThis transaction is the second largest brand acquisition in the history of Authentic Brands Group.

Santamarina y Steta provided comprehensive legal advice during the acquisition process to Ames Watson led by partner Juan Carlos Machorro and associates Raziel Celis and Redy Martínez, together with partner Juan Carlos de la Vega in labor aspects. Santamarina y Steta's participation highlights its solid experience in high-profile mergers and acquisitions within the global sportswear market.