Influencers and the Law in Mexico: Keys to Comply and Stand Out

In the United States, the actions of influencers are regulated by the Federal Trade Commission (FTC). Recently, the FTC published the document "Disclosures 101 for Influencers", in which he gives specific advice to influencers in order to correctly publicize the commercial relationships between them and brands.

In Mexico, advertising and information provided by influencers is governed by various regulations, one of the main ones being the Federal Consumer Protection Law. This law considers all information about goods, products or services that is disseminated by any means, including digital platforms and social networks, to be advertising.

Therefore, if you provide information or publish the recommendation of a good, product or service through digital platforms or social networks, you are generating advertising and must follow the rules established in said law.